Health is a fundamental pillar in the European economy, fuelling growth, productivity and individual earnings. We, healthcare distributors, along with manufacturers, pharmacists and regulators are all striving to build together a sustainable model for societal development.
While technology is providing us with new tools to enhance care delivery, how can we best support patients while also thriving in a marketplace that demands better outcomes for less? How can we drive positive transformation in the health sector while navigating complex regulatory and ethical conundrums?
COVID-19 is also having a tremendous impact on healthcare systems and has further driven the attention towards the potential of digital technologies in care and the potential of digital technologies to improve not only access to healthcare but access to more platforms and services in which patients and individuals will remain engaged for years to come.
The 2022 GIRP Annual Meeting and Conference will look at this in the context of COVID-19 and of the upcoming revision of the General Pharmaceutical Legislation to explore how we can strengthen healthcare systems for improved healthcare.